IN SPORT Officially Launches in Las Vegas

Download Full Media Kit
Download Full Media Kit

A new digital platform redefining how sport, legacy and community stories are experienced.

Why Las Vegas. Why Now.

IN SPORT officially launches during a week-long activation in Las Vegas, coinciding with global rugby league attention and international sporting engagement.

The launch features:

Ambassador-led podcast content

IN SPORT immersive sports media logo

Behind-the-scenes access

IN SPORT logo in blue and white

Exclusive interviews

IN SPORT sports technology platform logo
IN SPORT sports technology platform logo

Community storytelling moments

Immersive digital platform demonstrations

IN SPORT sports technology platform logo

This is not simply an app release — it is the beginning of a new sports storytelling era.

A man and a woman sitting at a green felt poker table, with a dartboard and shelving with trophies in the background.

IN SPORT app founders Ian and Nicole Lacey

What Is IN SPORT?

IN SPORT is an Australian sports storytelling platform built in Queensland and launching globally from Las Vegas in February 2026.

The platform documents the human side of sport — leadership, identity, legacy and the impact athletes have beyond competition.

Through podcast conversations, documentary-style features and immersive digital storytelling, IN SPORT preserves the cultural and community narratives that shape Australian rugby league and grassroots sport.

The platform works alongside respected sporting voices and community foundations to ensure athlete stories are shared with authenticity and depth.

The platform features:

Long-form documentary storytelling

IN SPORT logo – immersive VR sports platform
IN SPORT logo representing immersive sport experiences
IN SPORT brand logo for immersive sports content

Exclusive ambassador podcasts

IN SPORT brand logo for immersive sports content

Immersive 360° experiences

Community-driven sports content

Grassroots pathway storytelling

IN SPORT brand logo for immersive sports content
Mobile screens displaying a rugby league event app and a sign-up form, featuring images of rugby players and event information.

IN SPORT moves beyond highlights — into heritage.

Featured Voices

  • A man in a black suit, pink tie, and white shirt holding papers stands on a football field with stands and other people in the background.

    Wally Lewis

    Rugby league Immortal and sporting icon.

  • A man smiling while sitting at a sports betting table with a microphone in front of him. He is wearing a black shirt with a logo and a watch on his left wrist. There are shelves with colorful items and a dark blue curtain in the background.

    Petero Civoniceva

    Former Queensland and Australian representative, community leader.

  • Smiling man in patterned sleeveless shirt, wearing sunglasses and a cap with 'ABE' embroidered, standing outdoors.

    Arthur Beetson Legacy

    Represented by Kristian Heffernan and Mark Beetson, continuing the Future Immortals Tour vision.

  • A man wearing a green sports jersey with a tree design and several logos, including NRL and Future Immortals Tour patches, standing outdoors and talking to a group of people.

    Nathan Blacklock

    Prolific NRL try-scorer and former Australian international known for his electrifying speed.

  • A man with tattoos, sunglasses, and a blue sports shirt sitting inside a makeshift shelter made of tree branches and bark in a forested area, smiling and holding a phone.

    O'Reni Maitua

    Former NSW State of Origin representative with a long and versatile NRL career.

  • A rugby player in a blue uniform interacts with children and spectators after a game at a stadium.

    Fetuli Talanoa

    NRL and Tonga international representative bringing global rugby league perspective.

  • A man wearing a colorful shirt with a large tree logo and the letters "NRL" stands outdoors, with two other men in matching shirts partially visible in the foreground and background.

    Dean Widders

    Former NRL player and respected advocate for Indigenous leadership and community impact.

Future Immortals Tour
Real Stories. Real Impact.

A central pillar of IN SPORT is the Arthur Beetson Foundation Future Immortals Tour — a program connecting former elite players with remote and regional communities where rugby league is identity and culture.

The Tour provides:

  • Community engagement

  • Mentorship pathways

  • Cultural connection

  • Purpose beyond the game

This content forms the foundation of IN SPORT’s launch library.

Two rugby players standing on a field, one in a blue jersey with the name 'PEACHY' and number 4, and the other in a red and white jersey with the name 'LOOMANS' and number 20, during a match or event.
A rugby player in a maroon uniform runs through a line of children reaching out to touch him, during a game or event on a grassy field.
Rugby players on the field during a game, with one player holding the ball and others in formation, surrounded by green trees.
Group of people playing rugby on a grassy field. They are wearing colorful jerseys with a tree and sunset design, and shorts. Some are running, and others are about to catch or kick a ball. The background features trees and a fence.
Four men in colorful sports uniforms on an indoor basketball court, posing for a photo. One man is holding a water bottle, and another is holding a basketball. In the background, children are playing outside the court.

Media Resources

Download Complete Media Kit
Download Complete Media Kit
Media Assets
Media Assets

Interview Opportunities – IN SPORT Global Launch

IN SPORT founders Ian and Nicole Lacey are available for media interviews ahead of the global launch commencing February 24 in Las Vegas.

Interview discussions may include:

• The vision behind IN SPORT
• Launching an Australian sports platform internationally
• The role of legacy and leadership in rugby league
• Storytelling beyond the scoreboard
• The involvement of Wally Lewis, Petero Civoniceva and the Beetson family
• Community sport pathways and cultural impact
• Future direction of the platform

Broadcast, print, podcast and digital interviews welcome.

Availability

  • Pre-launch interviews: Available immediately

  • Launch week interviews (Feb 24–March 2): Limited availability

  • Remote interviews via Zoom or phone available

Media Contact

For interview requests and media enquiries:

Kadee Folker

hello@bloomdesignmarketing.com.au

0404982235

Editors’ Note

IN SPORT is an independent Australian-founded sports storytelling platform. It is not affiliated with the National Rugby League and is not a gambling, fantasy sports, or match results platform.

This platform focuses on long-form storytelling, leadership and cultural impact within sport.

IN SPORT – Fast Facts

  • • Sports storytelling
    • Athlete legacy & leadership
    • Cultural and community sport narratives
    • Long-form podcast and documentary-style content

  • • Wally Lewis
    • Petero Civoniceva
    • Kristian & Mark Beetson (continuing the legacy of Arthur Beetson)

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

IN SPORT expands Australian sporting storytelling onto a global stage while preserving the legacy and leadership of rugby league culture.