IN SPORT Officially Launches in Las Vegas
A new digital platform redefining how sport, legacy and community stories are experienced.
Why Las Vegas. Why Now.
IN SPORT officially launches during a week-long activation in Las Vegas, coinciding with global rugby league attention and international sporting engagement.
The launch features:
Ambassador-led podcast content
Behind-the-scenes access
Exclusive interviews
Community storytelling moments
Immersive digital platform demonstrations
This is not simply an app release — it is the beginning of a new sports storytelling era.
IN SPORT app founders Ian and Nicole Lacey
What Is IN SPORT?
IN SPORT is an Australian sports storytelling platform built in Queensland and launching globally from Las Vegas in February 2026.
The platform documents the human side of sport — leadership, identity, legacy and the impact athletes have beyond competition.
Through podcast conversations, documentary-style features and immersive digital storytelling, IN SPORT preserves the cultural and community narratives that shape Australian rugby league and grassroots sport.
The platform works alongside respected sporting voices and community foundations to ensure athlete stories are shared with authenticity and depth.
The platform features:
Long-form documentary storytelling
Exclusive ambassador podcasts
Immersive 360° experiences
Community-driven sports content
Grassroots pathway storytelling
IN SPORT moves beyond highlights — into heritage.
Featured Voices
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Wally Lewis
Rugby league Immortal and sporting icon.
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Petero Civoniceva
Former Queensland and Australian representative, community leader.
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Arthur Beetson Legacy
Represented by Kristian Heffernan and Mark Beetson, continuing the Future Immortals Tour vision.
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Nathan Blacklock
Prolific NRL try-scorer and former Australian international known for his electrifying speed.
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O'Reni Maitua
Former NSW State of Origin representative with a long and versatile NRL career.
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Fetuli Talanoa
NRL and Tonga international representative bringing global rugby league perspective.
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Dean Widders
Former NRL player and respected advocate for Indigenous leadership and community impact.
Future Immortals Tour
Real Stories. Real Impact.
A central pillar of IN SPORT is the Arthur Beetson Foundation Future Immortals Tour — a program connecting former elite players with remote and regional communities where rugby league is identity and culture.
The Tour provides:
Community engagement
Mentorship pathways
Cultural connection
Purpose beyond the game
This content forms the foundation of IN SPORT’s launch library.
Media Resources
Interview Opportunities – IN SPORT Global Launch
IN SPORT founders Ian and Nicole Lacey are available for media interviews ahead of the global launch commencing February 24 in Las Vegas.
Interview discussions may include:
• The vision behind IN SPORT
• Launching an Australian sports platform internationally
• The role of legacy and leadership in rugby league
• Storytelling beyond the scoreboard
• The involvement of Wally Lewis, Petero Civoniceva and the Beetson family
• Community sport pathways and cultural impact
• Future direction of the platform
Broadcast, print, podcast and digital interviews welcome.
Availability
Pre-launch interviews: Available immediately
Launch week interviews (Feb 24–March 2): Limited availability
Remote interviews via Zoom or phone available
Media Contact
For interview requests and media enquiries:
Kadee Folker
hello@bloomdesignmarketing.com.au
0404982235
Editors’ Note
IN SPORT is an independent Australian-founded sports storytelling platform. It is not affiliated with the National Rugby League and is not a gambling, fantasy sports, or match results platform.
This platform focuses on long-form storytelling, leadership and cultural impact within sport.
IN SPORT – Fast Facts
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• Sports storytelling
• Athlete legacy & leadership
• Cultural and community sport narratives
• Long-form podcast and documentary-style content -
• Wally Lewis
• Petero Civoniceva
• Kristian & Mark Beetson (continuing the legacy of Arthur Beetson) -
Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
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IN SPORT expands Australian sporting storytelling onto a global stage while preserving the legacy and leadership of rugby league culture.