The IN SPORT App is growing fast, surpassing 2,100 users with nearly one hour average engagement while supporting Arthur Beetson Foundation programs.

The IN SPORT App has officially launched following a week of storytelling and athlete conversations in Las Vegas. The platform features exclusive weekly content including podcasts, interviews and Arthur Beetson Foundation stories.

IN SPORT and Sports AI attend Ozfest Las Vegas during the NRL’s U.S. expansion, exploring AI-driven collaboration reshaping global sports media.

Exploring how wearable tech like Ray-Ban Meta smart glasses and 360° content are shaping the future of immersive sport through the IN SPORT App.

IN SPORT App launch connects 2026 NRL Vegas 9s collegiate athletes with Arthur Beetson Foundation ambassadors at exclusive Sportsman’s Lunch event.

IN SPORT and the Arthur Beetson Foundation, led by ambassadors Wally Lewis and Petero Civoniceva, unite at Allegiant Stadium in Las Vegas to showcase rugby league’s global impact and community legacy.

An afternoon of legacy, connection and generosity, the Sportsman’s Lunch at The George placed rugby league greats centre stage as they shared the highs, the hard lessons and the real stories behind their careers. With once-in-a-lifetime auction experiences, raffles and trivia adding to the atmosphere, the event raised important funds that will go straight back into the Arthur Beetson Foundation’s community projects.

Australian sports storytelling platform IN SPORT, founded by Ian and Nicole Lacey, will launch globally from Las Vegas on February 24 with a week-long celebration featuring some of rugby league’s most respected names.

IN SPORT explores how letting voices lead connects with the Arthur Beetson Foundation Future Immortals Tour, highlighting life after the game through player-led storytelling and community impact.

IN SPORT launches a parcelled storytelling series from Las Vegas alongside the Arthur Beetson Future Immortals player partners, capturing culture, legacy, and behind-the-scenes moments around the NRL Opening Round.

Warba Wangarunya Rugby League Carnival went live through IN SPORT, celebrating growth, reconciliation, culture, youth pathways, and community connection.

IN SPORT soft launches with its first-ever live stream at the Warba Wangarunya Rugby League Carnival, live from Emu Park on Friday 23rd at 2:30pm.

IN SPORT outlines its approach to immersive sports media, using VR selectively to enhance presence and understanding without overwhelming the viewer.

IN SPORT is building a sports media platform that gives athletes greater control over their stories through long-form, collaborative content and behind-the-scenes access.

The founders of IN SPORT share the vision behind a sports media platform built to prioritise athlete-led storytelling, access, and the human side of sport.

IN SPORT is rethinking how sport is experienced, soft launching a platform that prioritises proximity, authenticity, and athlete-driven storytelling over highlights and hype.