Bindal Sharks Endorse Partnership with IN SPORT
Townsville, Queensland | October 2026
The Bindal Sharks have partnered with Indigenous-owned sports media platform IN SPORT to create a dedicated digital home for the stories, people and legacy surrounding the Bindal Sharks All Blacks Carnival.
Developed in collaboration with Jenny Pryor, her family and the wider Bindal Sharks community, the partnership extends well beyond broadcasting games.
At its heart is a shared commitment to ensuring the history, voices and stories connected to the carnival are documented, preserved and given a platform that can continue long after the final siren.
The collaboration has been built over months of conversations, planning and coordination between the Bindal Sharks and the IN SPORT team, led by Ian and Nicole Lacey.
From phone calls and digital meetings to content planning, platform development and time spent on the ground in Townsville, the process has centred on listening to the people who know the carnival, its history and its significance best.
The result is a dedicated Bindal Sharks channel within the IN SPORT app — a growing digital archive designed to bring together carnival coverage, conversations, interviews, community stories and historical content in one place.
For IN SPORT, that distinction matters.
Live streaming is one part of the platform, but it is not the whole story.
IN SPORT was created to provide a platform for grassroots sport and the communities around it — helping document stories that can otherwise disappear with time, creating greater visibility for athletes and communities, and building an accessible record that future generations can return to.
For the Bindal Sharks partnership, legacy has been at the centre of the project from the beginning.
The people and families who have built the carnival remain the owners of their stories. IN SPORT’s role is to work alongside them to help capture, preserve and amplify what they choose to share.
The partnership also creates an opportunity for the carnival to reach people who cannot physically be in Townsville, while building a permanent collection of content that continues beyond the event itself.
Jenny Pryor and the Bindal Sharks have been directly involved in establishing and shaping the collaboration, ensuring the channel reflects the community, history and purpose behind the carnival.
Ian and Nicole Lacey said the partnership reflects exactly why IN SPORT was created.
“This has never been about simply arriving with cameras and broadcasting football. It has been about building a relationship, listening first and working alongside the people who have carried these stories for generations.
The football matters, but so do the people behind it, the families who built it and the stories that explain why these carnivals mean so much.
Our job is to provide the platform and the capability to help those stories travel further and remain accessible long after the carnival is over.”
The collaboration represents a model centred on partnership rather than simply coverage — combining digital technology, sports media and community-led storytelling to create something with value beyond a single weekend.
As the Bindal Sharks All Blacks Carnival gets underway, audiences will be able to experience both the action on the field and the stories surrounding it through the dedicated Bindal Sharks channel on IN SPORT.
Because when the final whistle blows, the legacy remains.
ENDS
ABOUT IN SPORT
IN SPORT is an Indigenous-owned digital sports media platform created to connect audiences with grassroots sport, athletes, communities and the stories surrounding them.
Through live sport, podcasts, interviews, documentaries, community storytelling and dedicated digital channels, IN SPORT provides a platform for content that extends beyond game day — creating greater visibility, preserving stories and building digital archives that can be accessed well into the future.
