Authentic Storytelling. Powered by Innovation.
IN SPORT combines strategic storytelling, premium content production and emerging technologies—including 360° capture, Virtual Reality (VR), Mixed Reality (MR) and AI-enhanced workflows—to create campaigns that educate, engage and leave a lasting impact.
Delivered by People Who Understand Community.
WHY ORGANISATIONS CHOOSE IN SPORT
A Strategic Storytelling Partner.
More Than Production.
There are thousands of companies that can produce a video.
Very few understand how to uncover the stories that genuinely move people. OUR DIFFERENCE lies in the combination of strategy, trusted relationships and authentic storytelling.
The story
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The audience
.
The objective
.
The strategy
.
The story . The audience . The objective . The strategy .
We offer:
Access to trusted voices across sport, community and leadership.
Strategy-led storytelling focused on outcomes, not just deliverables.
One production, multiple assets, maximising your investment.
Authentic stories built on relationships rather than scripted marketing.
Long-term partnerships that support ongoing growth and visibility.
Immersive Storytelling
for the Next Generation
We don’t just create videos—we create experiences.
Our production capabilities enable organisations to extend the life and impact of their campaigns through:
360° video production
Virtual Reality experiences
Mixed Reality storytelling concepts
AI-assisted production workflows
Interactive educational content
Multi-platform digital delivery
Documentary-style filmmaking
Premium photography and video
Whether delivering a health campaign, education initiative or community program, we help audiences experience the story rather than simply watch it.
OUR APPROACH
Every Story Starts With Purpose.
We believe great storytelling starts with understanding people.
Before we pick up a camera, we take the time to understand your goals, audience and message. Then we create content with a clear purpose—designed to build connection, trust and lasting impact.
HOW WE HELP
Our services are designed to help organisations communicate with purpose, build trust and maximise the value of every piece of content.
Strategic Storytelling
We uncover the human stories behind organisations and transform them into campaigns that build trust, strengthen communities and inspire action.
Ideal for:
First Nations organisations
Community initiatives
Government programs
Sporting organisations
Not-for-profits
Purpose-led brands
Immersive Content Production
From strategy through to production, we combine authentic storytelling with photography, video, podcasts, 360° capture, Virtual Reality, Mixed Reality and AI-assisted workflows to create campaigns that leave a lasting impact.
This may include:
Hero films
Professional photography
Podcast production
Documentary storytelling
Social media content
Event coverage
360° video production
Virtual Reality experiences
Mixed Reality concepts
AI-enhanced production workflows
Strategic Partnerships
An ongoing collaboration that keeps your organisation visible through consistent storytelling, campaign support and innovative content production.
This may include:
Campaign planning
Monthly content creation
Event coverage
Leadership profiling
Community storytelling
Educational content
Innovation planning (VR/MR/AI)
Annual content strategy
Innovation & Emerging Technology
We leverage emerging technologies to transform traditional content into immersive experiences, helping organisations engage audiences in innovative and meaningful ways.
This may include:
360° storytelling
Virtual Reality experiences
Mixed Reality activations
AI-enhanced workflows
Interactive education
Immersive campaign concepts
Future-focused content strategy
WHAT YOU RECEIVE
One Story. Endless Possibilities.
Our philosophy is simple: one production should create months of value.
Every project is tailored, but depending on your objectives, your content package may include:
Strategic planning workshop
Creative direction
Professional video production
Photography
Podcast recording and production
Executive or ambassador interviews
Documentary storytelling
Short-form social media content
Website-ready imagery and videos
Sponsor and partner assets
Media releases and campaign visuals
A reusable content library for future marketing
OUR AMBASSADORS & NETWORK
Trusted voices
.
Authentic stories
.
Trusted voices . Authentic stories .
Powered by Trusted Relationships.
One of IN SPORT’s greatest strengths is the relationships we’ve built across elite sport, grassroots organisations, First Nations communities and industry leaders.
These trusted connections give our clients access to authentic voices and lived experiences that elevate campaigns and create genuine emotional impact.
It’s not about celebrity.
Whether collaborating with ambassadors, profiling community leaders or documenting major sporting initiatives, we create content that audiences trust because it comes from real people with real experiences.
It’s about credibility, authenticity and stories that can only be told by the people who have lived them.
FEATURED STORIES
We Measure Success by Impact.
Rather than presenting a gallery of videos, we showcase the outcomes our storytelling creates.
EVENT HOSTS, MCS & GUEST SPEAKERS
Bring Authentic Sporting Voices to Your Event
The right host does more than keep an event running on time.
They create energy.
Build genuine connections with audiences.
Share stories that inspire.
And leave a lasting impression long after the event finishes.
Through the IN SPORT network, we connect organisations with respected athletes, coaches, community leaders and media personalities who know how to engage an audience and tell stories that matter.
Whether you’re hosting a corporate conference, community event, awards night, fundraising gala, sports luncheon or leadership forum, we can match you with the right personality for your audience.
Every presenter within the IN SPORT network has their own story.
Many have represented Australia, played professionally or led community initiatives that have changed lives beyond the sporting field.
Our role is to understand your event, your audience and your objectives before recommending the right personality to create genuine impact.
Our talent can assist with
Event MCs
Conference Hosts
Panel Facilitators
Guest Speakers
Fireside Chats
Leadership Presentations
School & Community Engagement
Sporting Club Events
Corporate Functions
Awards Nights
Government & Community Forums
More Than a Speaker
.
More Than a Speaker .
Bo de la Cruz
Bo de la Cruz is one of Australia’s most respected voices in sport, recognised for her ability to connect people through authentic conversation, powerful storytelling and meaningful community engagement.
With a career spanning elite rugby league, national broadcasting and leadership across community initiatives, Bo brings a unique combination of professionalism, warmth and lived experience to every event. She has become a trusted host, interviewer and facilitator, creating conversations that go beyond the game to explore leadership, resilience, identity, culture and the power of community.
As a Strategic Storytelling Lead with IN SPORT, Bo plays a pivotal role in shaping how organisations communicate their stories. She works alongside businesses, sporting organisations, government agencies and community groups to uncover authentic narratives, facilitate meaningful discussions and deliver engaging experiences that inspire audiences and strengthen connections.
Whether hosting major events, facilitating panel discussions, interviewing high-profile guests or delivering keynote presentations, Bo creates an environment where people feel heard, valued and inspired.
Her ability to engage diverse audiences—from corporate executives and sporting professionals to young people and regional communities—has made her one of the most sought-after presenters within the IN SPORT network.
Former NRLW Player | Broadcaster | Event MC | Strategic Storytelling Leader | Community Advocate
INVESTMENT
Tailored to Your Objectives. Powered by Storytelling. Enhanced by Innovation.
Every organisation has a unique story to tell. That’s why every engagement is customised to combine strategic storytelling, premium content production and innovative technologies—including 360° capture, Virtual Reality, Mixed Reality and AI-assisted workflows—to achieve meaningful outcomes.
Signature Storytelling Projects
Ideal for organisations looking to capture a key initiative, profile or campaign with a focused storytelling approach.
Integrated Campaigns
Designed for larger campaigns, events and community initiatives that require coordinated storytelling across multiple platforms and may incorporate 360° production, Virtual Reality experiences, Mixed Reality concepts and AI-enhanced content workflows.
Strategic Partnerships
For organisations seeking a dedicated creative partner to provide strategic planning, content production and ongoing storytelling support throughout the year.
Every proposal is tailored to your goals and may include strategic planning, creative direction, photography, cinematic video production, podcasting, interviews, event coverage, documentary storytelling, short-form social content, website-ready assets, 360° capture, Virtual Reality and Mixed Reality experiences, AI-enhanced workflows, educational resources and ongoing strategic support.
Whether you need a single story, a statewide campaign or a long-term creative partner, we’ll design a solution that aligns with your objectives, audience and budget.
Meet the Content Team
Storytellers. Creators. Mentors.
Backed by strategic leaders, experienced storytellers and trusted community ambassadors who know how to create authentic campaigns that connect, inspire and deliver lasting impact.
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Ian Lacey
Strategic storyteller and campaign leader with more than a decade of experience designing and delivering large-scale First Nations engagement initiatives, community campaigns and partnership programs across Australia.
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Gabriel Willie
Gabriel combines formal training in Film and Television Production with a passion for authentic storytelling and community engagement. His expertise in visual media and creative production helps bring stories to life in ways that educate, inspire and create lasting impact.
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Kadee Folker
Kadee brings over a decade of experience in strategic marketing and creative production, working with nationally recognised brands and organisations across Australia. Her expertise spans brand strategy, commercial photography, video production and multimedia storytelling.
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Brenton Bowen
A respected former professional athlete, artist and media personality, Brenton brings a unique blend of lived experience, creativity and leadership to every project. His ability to connect with people and tell authentic stories makes him a trusted voice both in front of and behind the camera.
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Wes Conlon
With extensive experience in sport and media, Wes delivers engaging interviews, compelling storytelling, meaningful conversations and content that resonate with audiences across all platforms.
READY TO START?
Every Great Story Starts With a Conversation.
We don’t expect you to know exactly what you need.
Tell us about your organisation, your audience and what you’re trying to achieve, and we’ll recommend the storytelling approach that will create the greatest impact.
More Than a Production Team
Creating Pathways Through Storytelling
IN SPORT is committed to developing the next generation of First Nations storytellers and content creators.
Through mentoring opportunities and hands-on workshops, we provide participants with real-world experience on live productions, working alongside industry professionals in authentic environments. From camera operation and interviewing to content planning and storytelling, our initiatives are designed to build confidence, practical skills and career pathways.
By investing in emerging talent, we’re not only creating exceptional content—we’re helping create opportunities, strengthen communities and ensure more First Nations voices are represented behind the camera as well as in front of it.