IN SPORT to Launch Immersive Storytelling Series from NRL Opening Round in Las Vegas
MEDIA RELEASE
FOR IMMEDIATE RELEASE
Las Vegas, Nevada | February 2026
IN SPORT will officially launch its next major storytelling chapter in Las Vegas, delivering an immersive, parcelled content series alongside the Arthur Beetson Future Immortals player partners during the Australian NRL Opening Round.
The launch will coincide with the 2026 season opener in Las Vegas, featuring the following confirmed fixtures:
Canterbury-Bankstown Bulldogs vs St George Illawarra Dragons
Newcastle Knights vs North Queensland Cowboys
Leeds Rhinos vs Hull KR (English Super League)
Across the week, IN SPORT will capture and release a story-led series that goes beyond match results — offering audiences an inside look at the people, legacy, culture, and pathways surrounding rugby league’s growing global footprint.
Player Partners and On-Ground Storytelling
IN SPORT’s Las Vegas coverage will take place alongside the Arthur Beetson Future Immortals player partners, including: Wally Lewis, Petero Civoniceva, Preston Campbell, Dean Widders, Fetuli Talanoa, Nathan Blacklock and O'Reni Maitua. They will be joined by Bo de la Cruz, who will play a key role in taking audiences behind the scenes — guiding conversations, capturing lived experience, and helping bring forward the stories that matter beyond the field of play.
A Storytelling-First Approach
Rather than a single launch moment, IN SPORT’s Las Vegas presence will roll out as a parcelled narrative, released progressively across the week and beyond. Content will explore:
Behind-the-scenes access around the NRL Opening Round
Immersive perspectives alongside key players and legacy figures
Cultural exchange experiences and community-led moments
Conversations around pathways, representation, and the future of the game
This approach reflects IN SPORT’s mission to create space for stories that matter — stories that sit at the intersection of sport, culture, and lived experience.
About IN SPORT
IN SPORT is an immersive sports media platform dedicated to capturing the stories behind the game. Through long-form, short-form, and experiential storytelling, IN SPORT highlights legacy, culture, and future pathways — ensuring sport is seen not only as competition, but as connection.
Media Enquiries
For interviews, content access, or further information:
IN SPORT Media Team
Kadee Folker
Email: hello@bloomdesignmarketing.com.au
Website: IN SPORT App | Immersive MR Sports & Athlete Stories
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