IN SPORT explores how letting voices lead connects with the Arthur Beetson Foundation Future Immortals Tour, highlighting life after the game through player-led storytelling and community impact.

IN SPORT is building a sports media platform that gives athletes greater control over their stories through long-form, collaborative content and behind-the-scenes access.

IN SPORT is rethinking how sport is experienced, soft launching a platform that prioritises proximity, authenticity, and athlete-driven storytelling over highlights and hype.