A Week of Stories in Las Vegas Signals the Launch of the IN SPORT App
When rugby league arrived in Las Vegas this year, it brought with it more than just the spectacle of international sport.
Away from the stadium lights and match-day noise, another project was quietly taking shape — one focused not on scores or highlights, but on the stories behind the game.
The IN SPORT App, a new sports media platform dedicated to legacy storytelling, athlete journeys and community impact, has officially launched following a week of conversations and recordings captured alongside players, ambassadors and community leaders connected to rugby league.
Rather than documenting only the on-field action, the focus in Las Vegas was on something deeper: capturing the voices of people who have lived the game from many different perspectives.
Former players. Foundation ambassadors. Community leaders. Athletes navigating life beyond sport.
At the heart of many of these conversations was the work of the Arthur Beetson Foundation.
Established to honour the legacy of Arthur Beetson — Australia’s first Indigenous rugby league captain — the Foundation continues to deliver programs across communities that focus on leadership, education, cultural identity and wellbeing. Through tours, mentorship and community engagement, the Foundation has become an important bridge between rugby league’s past and its future.
During the week in Las Vegas, Foundation ambassadors spent time connecting with athletes, guests and supporters, sharing stories about life in the game and the responsibility that comes with carrying rugby league’s legacy forward.
Those conversations — raw, reflective and often deeply personal — now form part of the content being released through the IN SPORT platform.
The app will begin publishing new content weekly, including:
• Full-length podcast episodes from both ABF FIT and QMC
• Interviews with rugby league ambassadors and former players
• Cultural storytelling connected to the Arthur Beetson Foundation
• Behind-the-scenes perspectives from major rugby league events
• Conversations exploring life after professional sport
While short previews may appear on social media, the full interviews and extended discussions will be available exclusively inside the IN SPORT App.
For those interested in following the stories as they unfold, the platform is operating on a subscription model designed to support long-form storytelling.
New users can access the platform for a small monthly fee.
Subscribers receive access to the full content library along with weekly releases of new episodes and interviews.
In a sports landscape often dominated by fast highlights and headlines, the intention behind IN SPORT is to create something different — a place where the people behind the game have space to speak about legacy, identity and the journey that comes with being part of rugby league.
The stories captured in Las Vegas are just the beginning.
As the platform continues to grow, more conversations with athletes, ambassadors and community leaders will be released, offering audiences a deeper look into the people shaping the game both on and off the field.
For rugby league fans, and anyone interested in the human stories behind sport, the IN SPORT App is now open — and the first chapters are already beginning to unfold.
